Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
Long gone are the days when Instagram was just a fun app for kids and teenagers to flaunt their oh-so-perfect life online. Now, it has become a serious marketplace for selling, content marketing and audience building tool for individuals, brands and businesses. It is gradually becoming one of the most popular social networking sites on the planet. You need a robust Instagram social media strategy if you wish to keep up with the pace of what millennials require these days. If you are willing to invest time and effort, you can easily create a profile with a significant number of followers. If you want your art or brand to reach a higher audience, here are a few tips to help you achieve that. Plan a thoughtful Instagram strategy This is the first thing you must work on when planning to increase followers on your Instagram page. Using any social network without a clear plan leads to a low return on investment and wasted resources. The strategy you come up with must be able to connect