Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
Social media influencers can make or break your brand's influencer marketing campaign. But brands often find it difficult to discover influencers who are in-sync with their brand goals and values. So, the big question is how to find influencers that match your campaign needs. Whether you sell fitness and health products or home services, a single positive recommendation from a trusted source can increase your most beautifully written copy or an engaging video demonstration. Although brand-crafted content is essential, the most compelling content comes from famous micro-influencers that customers know and trust. Tips that will Help you to Find the Right Influencers Someone rightly said influencer marketing is a wasted investment if you are not working with the right ones. If you think you can use a single-metric, like unique visitors or Twitter followers, as a measure of influence, you need to look a little deeper. Here are a few things that will help you select the right influence