Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
As the marketing guru says, "People do not buy goods and services. They buy relationships, stories and magic.”
From concept and strategy to creation and implementation, every Instagram celebrity campaign must be strategized and optimized with the utmost precision. Long gone are the days when it was difficult to find a worthy vendor who could produce and implement high quality advertising. Now, with the advancement in technology, the process has become cheaper, simpler and more readily available.
However, with the demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust. With so many options available in the market, it has become increasingly difficult for brands to keep up with the digital landscape.
So where do you turn? The clear answer is influencer marketing.
Here is a list of ways to build your influencer marketing strategy.
1. Document Your Goals and Key Performance Indicators
If your brand is investing in influencer marketing for the first time, it can certainly feel like a gamble. It will be a gamble if you are not thinking of investing the necessary resources to test it as a viable channel properly, or you don't take the time to set clear goals and determine the proper metrics that need to be tracked to meet those goals. Once your goals are set, you need to shift your attention to how you'll measure the ROI of your influencer marketing campaign.
2. Understand the Influencer Landscape
The best influencer marketing agencies across the globe consider establishing a trusted relationship with a relevant influencer. Hire an influencer who is in tune with your audience’s needs and desires, and who your audience will look to when they are making purchase decisions.
- Leverage Micro-Influencers
As completion for influencer attention grows, there are chances of witnessing greater diversity among influencer targets. This means we'll see influencers at all levels, ranging from high-follower elites to low-follower up-and-comers. The sweet spot for maximum engagement is to find an influencer who has between 10k and 100k followers.
- Know Your Competitors
After you understand the contextual landscape of other people in your field, choosing the person that suits your brand the best will be your next step. This applies according to audience segmentation and targeting. The key thing is to figure out where conversations are already being held, and whether you can fill a gap in that specific space.
- Set a Budget and Management Strategy
Before you delve into planning a successful Instagram celebrity campaign, you need to set a budget and decide on a marketing strategy. After you set a budget, also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It will involve careful monitoring and follow-up. Unlike a more automated strategy, influencers are humans and have the responsibility of frequently balancing multiple partnerships.
- Try influencer outreach to contact influencers
With a plan set around your network, goals and what type of influencers you want to target, we go back to researching to actually find the right influencers to work with. Here is a list of a few things you need to keep in mind for contacting influencers.
- Does the influencer already post about similar things to your service? Let us take, for instance, you own a restaurant and want to promote a new menu. You should be looking for influencers who regularly post about dining out or food.
- Are they legit? This means scrolling through their feed and clicking on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account.
- Have they worked with similar brands before? Depending on what type of influencer you are looking for, a seasoned one will be able to show you a press kit that contains a portfolio of their work.
- Review and Refine Your Strategy
Even if you have paved your way to a successful influencer marketing campaign, you should still have pre-determined dates where you’ll measure its progress. The next part of the guide will go into how to track your results. Not all campaigns are successful but hopefully, you are sure to learn with each one you create.
We hope that these tips can help you build a powerful influencer marketing strategy.
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