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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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How to Choose Influencers the Right Way? Manual or Automation! Title

From small to large scale brands, everyone is using Instagram Influencer Marketing. Why? Because influencer marketing helps in increasing brand awareness, boosting sales, and increasing engagement with customers and potential customers. To turn your influencer marketing into a success, you need the right fit influencers. And, to find the right influencers, brands have two approaches. One is the manual one, and the second is the automated one. 



Manual Search

Finding influencers through manual search is time-consuming. It takes a lot of effort, resources and in the end; you may not even get a good match for your brand. Also, in manual search, it’s difficult to find fake influencers. 

 

Automated Search

Brands that use automation tools have a 53 % more conversion rate than those that don’t use these tools. Influencer discovery tool identifies who are qualified and open to collaborating with the brands. Discovery tool offers a fast and effective way to find social media influencers to promote your brand.


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