Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
Post a Comment

Social Media Marketing Tactics to Increase Followers

Social Media Marketing

Tactics to Increase Followers

What’s the biggest challenge brands face on social media? It’s the pressure to keep up with the competition. User behavior changes; as a result, brands also have to change the way social media interacts with their followers. Let’s go back to 2017 and see how the social media landscape has changed.
  • There has been a drastic shift in the Facebook algorithm.
  • Twitter introduced the 280 character limit.
  • There has been a rise in Instagram influencer marketing.
  • The rise of LinkedIn for influencer outreach.
  • A sudden increase of live video via Facebook and Instagram

But, trust us, this is only the tip of the Iceberg. To avail the potential benefits of social media marketing, brands must adopt certain exciting social media tactics.



Let’s start!

Master the art of storytelling


Brands are sick of spam and impersonal brands. To increase engagement with the target audience, brands must master the art of storytelling. Story-based posts with a concrete CTA will drive discussion rather than clicks. For instance, debate-driven posts will gather more love in the comment section and also give you a chance to show you brand’s vulnerable side.

Tag influencers and brands in posts


Everywhere you look, you will see tags on posts on social networks. Tagging others has become an integral part of the social media network. Like posts with hashtags, tagged posts earn more attention from the audience. The best part about this social media marketing strategy is that tactical tagging takes almost no time.


Time to Interact with Micro-influencers


The tagline is, followers count can’t define the worth of the influencer. Sometimes, targeting niche audiences can work in your favor. According to a study by Izea, people trust smaller influencers more than the influencers with 100,000+ followers. So, it’s safe to say that a massive following doesn’t mean the influencer is worth all your attention. Influencer marketing puts the power in the hands of influencers with less follower count but who are relevant within the niche.
Labels:

Comments

Post a Comment

Popular posts from this blog

As we head in 2021, businesses are searching the web to find new influencer marketing trends that can shape their business. Without any doubt, influencer marketing will continue to be a hot topic on social media, and we can say there will be more #sponsored posts flooding your feeds. Want to know what the future has in store for you; here are the top Instagram influencer marketing trends to watch out for. The Video will be the King. The rise of video is an ongoing trend in the influencer marketing space. With the growing popularity of TikTok and Instagram Reels, video content has become more important than ever. Focus on Diversity Brands are now being held accountable for unfair pay. Content creators have advocated better or more representation in influencer marketing. Representation is important as it inspires and changes the way people see themselves and their brands. Value-Driven Content In 2021, consumers will like to see the real you. People will flock around brands that are...
1 comment
Read more

How will Influencer Marketing Help You to Generate More Sales?

After we get up from our bed, the first thing we do is check the news feeds on Instagram. Or, check how many likes we got on our latest pic. We all are addicted to social media platforms, so why not use them to boost your sales. Brands rely on top social media platforms to increase their sales and boost brand awareness. If you are a proud online store owner, you would know the importance of using social media to drive more sales. And, the best way of doing so is by collaborating with Instagram marketing influencers . Investing in paid social media advertising and influencer marketing strategies will do wonders for your brand. Want to know how? Let’s find out! Learn How Instagram's New Algorithm Works Interested in developing viral Instagram content? If so, understand how the Instagram sorting algorithm works. The platform uses various factors like timeliness, post engagement, and post location to determine where the post is displayed in a user’s timeline and whether the post makes ...
1 comment
Read more

Why is Instagram the Best Platform for Influencers?

Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram ? We will answer all your questions right here, right now! But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics. Instagram has over 1 billion users.  Instagram has an average engagement rate of 3%. The average number of likes on influential accounts is 1,542 Pros of Instagram The cost of creating influencer content is less than other social media channels. Great for engaging with the target audience continuously. A great option for lifestyle fitness, fashion, food, and travel influencers. Influencers can use different formats of content like pictures, posts, long-form vide...
1 comment
Read more