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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Social Media Marketing Tactics to Increase Followers

Social Media Marketing

Tactics to Increase Followers

What’s the biggest challenge brands face on social media? It’s the pressure to keep up with the competition. User behavior changes; as a result, brands also have to change the way social media interacts with their followers. Let’s go back to 2017 and see how the social media landscape has changed.
  • There has been a drastic shift in the Facebook algorithm.
  • Twitter introduced the 280 character limit.
  • There has been a rise in Instagram influencer marketing.
  • The rise of LinkedIn for influencer outreach.
  • A sudden increase of live video via Facebook and Instagram

But, trust us, this is only the tip of the Iceberg. To avail the potential benefits of social media marketing, brands must adopt certain exciting social media tactics.



Let’s start!

Master the art of storytelling


Brands are sick of spam and impersonal brands. To increase engagement with the target audience, brands must master the art of storytelling. Story-based posts with a concrete CTA will drive discussion rather than clicks. For instance, debate-driven posts will gather more love in the comment section and also give you a chance to show you brand’s vulnerable side.

Tag influencers and brands in posts


Everywhere you look, you will see tags on posts on social networks. Tagging others has become an integral part of the social media network. Like posts with hashtags, tagged posts earn more attention from the audience. The best part about this social media marketing strategy is that tactical tagging takes almost no time.


Time to Interact with Micro-influencers


The tagline is, followers count can’t define the worth of the influencer. Sometimes, targeting niche audiences can work in your favor. According to a study by Izea, people trust smaller influencers more than the influencers with 100,000+ followers. So, it’s safe to say that a massive following doesn’t mean the influencer is worth all your attention. Influencer marketing puts the power in the hands of influencers with less follower count but who are relevant within the niche.
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