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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Top Instagram Features that are Perfect for Small Businesses

Instagram is a popular and effective marketing tool for small businesses. It offers a unique platform to showcase your products or services visually, engage with potential customers, and increase brand awareness. Each Instagram feature has its own unique benefits that can help small businesses to grow and reach more audiences.


So, if you are ready to take benefit of Instagram you must check out this post. Here are the top Instagram features that every marketer should use to grow Instagram followers for business and take its growth to the next level. 


  • Instagram Stories

Instagram stories are one of the best features to encourage engagement and get customer feedback for the business. You can choose the stickers for quick polls and fun quizzes that allows followers to interact with your brand. If you think stories get disappeared after 24 hours, so there is no point in investing your time and efforts in it, you are wrong. You can extend their 24-hour shelf life using the stories highlight. 





  • Instagram Shopping

Instagram shopping is another innovative feature that can support businesses. If your business is focused on selling products, you must use Instagram shopping. You can showcase your products on the Instagram shop tab on your profile. Moreover, you can also tag the shoppable products in posts and stories so that people can easily shop for the featured products. This feature makes purchasing easy which helps boost sales. 




  • Instagram Live

Instagram Live allows businesses to host live video streams to connect with their followers in real time. This feature is ideal for hosting Q&A sessions, product launches, or exclusive events. It can help small businesses to increase engagement and build stronger relationships with their audience. If you are wondering how to increase IG followers, hosting live sessions is a great way to build meaningful connections. 


  • Pinned Comments

Pinning comments is a great way for businesses to showcase positive reviews or comments from customers. This feature also helps to increase engagement and social proof, which can lead to more followers and customers. Currently, you can pin up to 3 comments which will help divert attention away from trolls and spam bot comments. 


  • Instagram Reels

Instagram Reel is one of the most popular Instagram features that can take the social media world by storm. It allows businesses to create short-form videos that are fun, engaging, and shareable. By using music, filters, and text overlays, businesses can create fun and engaging reels to boost brand awareness. You can also take benefit of remix reels to start a new trend and encourage user-generated content. 




  • Grid Pinning 

If you check out the latest Instagram features, you’ll get to know that you can pin your posts to the top of your IG grid. The benefit of this feature is that your older content will always shine as long as you want to keep it on top. 


  • Geo-Tagged Content 

This feature allows the users to tag a physical location to the posts. So, when users click on the location, they get to see random posts with that location. You can add location stickers to the stories, and use them in your posts, stories, and hashtags. 


The Final Word 

Whether you want to strengthen your community or build brand awareness, Instagram is the right platform. Keep the above-mentioned Instagram features in mind as they will help you achieve your goals. Also, if you want to stay updated with the latest Instagram features, you can reach out to professionals like Social Sensei. We can help you grow your Instagram followers in 2023. We offer full-service social media management, Instagram influencer marketing, loop giveaways, and direct message campaigns to help our clients stay ahead of the curve. Feel free to reach out to us for more information. 





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