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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Find Relevant Influencers for your Brand with These Awesome Tips

Social media influencers can make or break your brand's influencer marketing campaign. But brands often find it difficult to discover influencers who are in-sync with their brand goals and values. So, the big question is how to find influencers that match your campaign needs. Whether you sell fitness and health products or home services, a single positive recommendation from a trusted source can increase your most beautifully written copy or an engaging video demonstration. Although brand-crafted content is essential, the most compelling content comes from famous micro-influencers that customers know and trust.



Tips that will Help you to Find the Right Influencers

Someone rightly said influencer marketing is a wasted investment if you are not working with the right ones. If you think you can use a single-metric, like unique visitors or Twitter followers, as a measure of influence, you need to look a little deeper. Here are a few things that will help you select the right influencer.

Relevance: before you look at the unique visitors or other metrics, make sure the influencer content is well-aligned with your message. You can read bloggers archived posts to get a sense of the kind of content they share.

Engagement: engagement with the target audience is an indicator of how interactive a blogger’s audience is with the content. Determine whether the readers respond, comment and share the content. What percentage of readers return versus new readers? Reader engagement with a publisher and how they return is an indicator of how meaningful the relationship is. 



Reach: reach is undoubtedly a valid consideration when selecting an influencer. However, brands should not only look at unique visitors as a measure of reach. Traffic and followers are only meaningful to the extent that influencer helps in reaching the brand's target audience. Also, determine the various social media platforms your customers use. 

Use an Influencer Marketing Tool: brands can rely on influencer marketing tools that will simplify your influencer search to a great extent. Instead of looking for influencers only on social media platforms, brands can use influencer marketing tools to curate a list of influencers according to their preference. Brands can also collaborate with famous influencer marketing agencies to find relevant influencers for their product or service.
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