Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
Long gone are the days when Instagram was just a fun app for kids
and teenagers to flaunt their oh-so-perfect life online. Now, it has become a
serious marketplace for selling, content marketing and audience building tool
for individuals, brands and businesses. It is gradually becoming one of the
most popular social networking sites on the planet. You need a robust Instagram social media strategy if you wish to keep up with the pace of what
millennials require these days. If you are willing to invest time and effort,
you can easily create a profile with a significant number of followers. If you
want your art or brand to reach a higher audience, here are a few tips to help
you achieve that.
- Plan a thoughtful Instagram strategy
This is the first thing you must work on when planning to increase followers on your Instagram page. Using any social network without a clear plan leads to a low return on investment and wasted resources. The strategy you come up with must be able to connect to your marketing objectives. To start, realize your reason for wanting more Instagram followers is. You either want to drive traffic to your website, boost product sales or increase brand awareness. Stay focused on these business-oriented goals if you're going to keep your Instagram account constant.
- Create a consistent brand story and aesthetic
To create an aesthetic, either match your followers' curiosity by showing off how your product is made, or humanizing your brand. Showcasing your customers' lifestyle or achievements is an excellent way of positioning your brand in an aspirational way. Top social media marketing companies recommend you maintain a consistent brand personality. This can help create a unique outlook or perspective for your brand.
- Use the right Instagram hashtags
You might think that hashtags are not as significant as other people perceive them to be. However, if you are aiming to engage your current audience regularly while also growing the number of real followers, hashtags can do the trick. Posting new, engaging and exciting photos will ensure the first requirement but for growth, hashtagging your pictures is extremely important.
- Relate to your followers while staying relevant to your brand
If you are a proud owner of a beautiful and authentic Instagram page, think of your target audience. Relate to your followers and entice them towards your brand with simple call to actions. Post content that is most likely to attract your target audience but never forget to stay relevant to your brand. Posting something bizarre might lose you the followers you already have and dissuade new users from following your account.
If you are finding it challenging to keep up with the pace of enhancing the number of followers and staying true to your brand, consider getting help from an Instagram influencer marketing agency. They can help you to drive thousands of new followers to your account every single month.
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