Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...

New and Effective Ways to Get More Instagram Followers

Long gone are the days when Instagram was just a fun app for kids and teenagers to flaunt their oh-so-perfect life online. Now, it has become a serious marketplace for selling, content marketing and audience building tool for individuals, brands and businesses. It is gradually becoming one of the most popular social networking sites on the planet. You need a robust Instagram social media strategy if you wish to keep up with the pace of what millennials require these days. If you are willing to invest time and effort, you can easily create a profile with a significant number of followers. If you want your art or brand to reach a higher audience, here are a few tips to help you achieve that.


  • Plan a thoughtful Instagram strategy

This is the first thing you must work on when planning to increase followers on your Instagram page. Using any social network without a clear plan leads to a low return on investment and wasted resources. The strategy you come up with must be able to connect to your marketing objectives. To start, realize your reason for wanting more Instagram followers is. You either want to drive traffic to your website, boost product sales or increase brand awareness. Stay focused on these business-oriented goals if you're going to keep your Instagram account constant.

  • Create a consistent brand story and aesthetic

To create an aesthetic, either match your followers' curiosity by showing off how your product is made, or humanizing your brand. Showcasing your customers' lifestyle or achievements is an excellent way of positioning your brand in an aspirational way. Top social media marketing companies recommend you maintain a consistent brand personality. This can help create a unique outlook or perspective for your brand.

  • Use the right Instagram hashtags

You might think that hashtags are not as significant as other people perceive them to be. However, if you are aiming to engage your current audience regularly while also growing the number of real followers, hashtags can do the trick. Posting new, engaging and exciting photos will ensure the first requirement but for growth, hashtagging your pictures is extremely important. 

  • Relate to your followers while staying relevant to your brand

If you are a proud owner of a beautiful and authentic Instagram page, think of your target audience.  Relate to your followers and entice them towards your brand with simple call to actions. Post content that is most likely to attract your target audience but never forget to stay relevant to your brand. Posting something bizarre might lose you the followers you already have and dissuade new users from following your account.

If you are finding it challenging to keep up with the pace of enhancing the number of followers and staying true to your brand, consider getting help from an Instagram influencer marketing agency. They can help you to drive thousands of new followers to your account every single month.


Comments

Popular posts from this blog

Top Instagram Features that are Perfect for Small Businesses

Instagram is a popular and effective marketing tool for small businesses. It offers a unique platform to showcase your products or services visually, engage with potential customers, and increase brand awareness. Each Instagram feature has its own unique benefits that can help small businesses to grow and reach more audiences. So, if you are ready to take benefit of Instagram you must check out this post. Here are the top Instagram features that every marketer should use to  grow Instagram followers for business  and take its growth to the next level.  Instagram Stories Instagram stories are one of the best features to encourage engagement and get customer feedback for the business. You can choose the stickers for quick polls and fun quizzes that allows followers to interact with your brand. If you think stories get disappeared after 24 hours, so there is no point in investing your time and efforts in it, you are wrong. You can extend their 24-hour shelf life using the st...

How will Influencer Marketing Help You to Generate More Sales?

After we get up from our bed, the first thing we do is check the news feeds on Instagram. Or, check how many likes we got on our latest pic. We all are addicted to social media platforms, so why not use them to boost your sales. Brands rely on top social media platforms to increase their sales and boost brand awareness. If you are a proud online store owner, you would know the importance of using social media to drive more sales. And, the best way of doing so is by collaborating with Instagram marketing influencers . Investing in paid social media advertising and influencer marketing strategies will do wonders for your brand. Want to know how? Let’s find out! Learn How Instagram's New Algorithm Works Interested in developing viral Instagram content? If so, understand how the Instagram sorting algorithm works. The platform uses various factors like timeliness, post engagement, and post location to determine where the post is displayed in a user’s timeline and whether the post makes ...

Handy Tips to Collaborate with Influences in 2021

It’s no coincidence that Instagram influencer marketing is one of the popular marketing techniques used by brands for growing their business. With a well-developed strategy, collaborating with influencers will become easy and effective. According to a marketing report by SocialPubli.com, 93 % of marketers use influencer marketing. Earlier it was considered only a trend, but now it has become a profitable marking technique. If you are new to the world of influencer marketing, these handy tips will come to your rescue. Find the Right Influencer Platform Research the influencer before you start working with them. Once you decide what type of campaign you want to run, look out for authenticity, consistency, reach, and engagement. Use Scarcity Marketing Techniques The scarcity marketing technique is based on the principle that people seek what is in limited supply. By working with influencers, brands can create buzz or hype around their products. Collaborate with Micro-Influencers Micro-in...