Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
Research shows that consumer spending, online content, and social conversations play a crucial role in how and what people buy. This means there is a golden opportunity for brands to create content to persuade and engage with customers. But modern consumers are very skeptical and intelligent. A simple ad can no longer entice them towards your brand. It's the positive recommendation from a trusted source that rates higher than beautifully written copy or even an engaging video demonstration. At present, the most useful content with high user engagement comes from Instagram influencers . In the new social paradigm, bloggers and others with loyal followers on social media are the new influencers. How to Find the Right Influencers? Influencer marketing will be a waste of time and money if you don't find the right influencers. It can be tempting to use influencers with maximum followers but your investment will provide no returns if they are not relevant to your brand. Here are some