Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses. In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers? First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
Research shows that consumer spending, online content, and social conversations play a crucial role in how and what people buy. This means there is a golden opportunity for brands to create content to persuade and engage with customers. But modern consumers are very skeptical and intelligent. A simple ad can no longer entice them towards your brand. It's the positive recommendation from a trusted source that rates higher than beautifully written copy or even an engaging video demonstration. At present, the most useful content with high user engagement comes from Instagram influencers. In the new social paradigm, bloggers and others with loyal followers on social media are the new influencers.
How to Find the Right Influencers?
Influencer marketing will be a waste of time and money if you don't find the right influencers. It can be tempting to use influencers with maximum followers but your investment will provide no returns if they are not relevant to your brand. Here are some tips that will help you in selecting influencers who are the right fit for your brand.
Relevancy is Key
Make sure the blogger's content is aligned with your brand value. When you want to increase your growth through external factors, it makes more sense if you share your values with your influencers beforehand. Influencers with shared values will impact the purchase decision of customers. In addition to content being relevant, by sharing values firms can negotiate the price with influencers.
Engagement Rate of Influencers
Engagement indicates how interactive a blogger's audience is with the content. Do they respond, comment, and share influencers' content? What percentage of readers is returning vs new customers? What is the audience's engagement rate with the publisher and how often they return an indicator of how loyal they are?
Influencers Must be Authentic
Influencers with a smaller ratio of sponsored content are more trustworthy and more authentic. Personal stories with personal products turn out to be more authentic compared to straight product reviews. Compelling, engaging stories will get more shares and comments than deals and product reviews. Whatever your niche is, engage with influencers that create quality, authentic content that the audience expects when you associate your brand with that content.
If you are ready to include Instagram Influencer marketing in your campaign, these tips will come to your rescue.
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