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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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3 Types of Instagram Ads You Must include in your Social Campaign



The digital landscape is changing; to survive in the competitive landscape, brands have to adapt to the new changes. Social media marketing is at the boom, so if you are not using it, you are going to lose the rate race. With more than 500 million active users and 80 % of the audience following business on Instagram, it’s time for you to include Instagram marketing in your social media strategy. Instagram offers an incredible opportunity to showcase your ads and promote your business. Here are some popular ads you can run on Instagram.



Photo Ads: The best way to tell your brand’s story by using a simple creative canvas.

Carousel Ads: Here, you can add multiple photos to your ad giving users the ability to view content in a single ad.

Collection Ads: Discover, browse and purchase products and services from mobile devices in a more visual way.
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Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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