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Showing posts from November, 2020

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Find Relevant Influencers for your Brand with These Awesome Tips

Social media influencers can make or break your brand's influencer marketing campaign. But brands often find it difficult to discover influencers who are in-sync with their brand goals and values. So, the big question is how to find influencers that match your campaign needs. Whether you sell fitness and health products or home services, a single positive recommendation from a trusted source can increase your most beautifully written copy or an engaging video demonstration. Although brand-crafted content is essential, the most compelling content comes from famous micro-influencers that customers know and trust. Tips that will Help you to Find the Right Influencers Someone rightly said influencer marketing is a wasted investment if you are not working with the right ones. If you think you can use a single-metric, like unique visitors or Twitter followers, as a measure of influence, you need to look a little deeper. Here are a few things that will help you select the right influence...
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How to Build a Powerful Influencer Marketing Strategy

As the marketing guru says, "People do not buy goods and services. They buy relationships, stories and magic.” From concept and strategy to creation and implementation, every Instagram celebrity campaign must be strategized and optimized with the utmost precision. Long gone are the days when it was difficult to find a worthy vendor who could produce and implement high quality advertising. Now, with the advancement in technology, the process has become cheaper, simpler and more readily available. However, with the demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust. With so many options available in the market, it has become increasingly difficult for brands to keep up with the digital landscape. So where do you turn? The clear answer is influencer marketing. Here is a list of ways to build your influencer marketing strategy. 1. Document Your Goals and Key Performance Indicators If your brand i...
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