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Showing posts from December, 2020

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...

How Can You Increase Your Instagram Audience?

At present, Instagram has become a popular photo-sharing app and social network that allows users to add funky cool filters to their photos. With over one-billion users and high user engagement levels, Instagram is the most attractive brand promotional tool. Marketers must use every tool that will expand their business reach. But the question is how to grow your audience on Instagram. One way is to use influencer instagram marketing service . Instagram influencers help brands to interact with the relevant audience. In addition to influencer marketing, other ways of increasing your Instagram audience include: Understand and Use Proper Hashtags By using the right hashtag, you can expose your photo to a large and right audience. There are also other platforms like Twitter and Linkedin that use hashtags. However, on Instagram, users can load up on relevant hashtags that the target audience might be following. On Instagram, you can use 30 hashtags per photo and ten on stories. Create An IGT...

Why Should You Choose Micro-Influencer Over Popular Influencers?

Thinking of adding key figures in your Influencer marketing campaign? Though it makes sense on the surface to link with high profile people with huge social media following, the bigger audience is not proportional to the increase in sales. Businesses have realized that investing in micro-influencer marketing will do wonders for their brand. Micro-influencers are favorites in their target audience who look up to them for product recommendations. One of the main reasons why marketers prefer micro-influences over other influencers is that they have a close relationship with their audience. Micro-influencers are everyday people who have highly engaged following on social media channels. The content revolves around a particular niche or passion like health and beauty, fitness, business, travel and everything in between. They are affordable, genuine and are easy to build long term relationships with.