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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Why Should You Choose Micro-Influencer Over Popular Influencers?




Thinking of adding key figures in your Influencer marketing campaign? Though it makes sense on the surface to link with high profile people with huge social media following, the bigger audience is not proportional to the increase in sales. Businesses have realized that investing in micro-influencer marketing will do wonders for their brand. Micro-influencers are favorites in their target audience who look up to them for product recommendations.


Instagram Influecner Marketing Trends to Rule in 2021

One of the main reasons why marketers prefer micro-influences over other influencers is that they have a close relationship with their audience. Micro-influencers are everyday people who have highly engaged following on social media channels. The content revolves around a particular niche or passion like health and beauty, fitness, business, travel and everything in between. They are affordable, genuine and are easy to build long term relationships with.


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