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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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How Can You Increase Your Instagram Audience?




At present, Instagram has become a popular photo-sharing app and social network that allows users to add funky cool filters to their photos. With over one-billion users and high user engagement levels, Instagram is the most attractive brand promotional tool. Marketers must use every tool that will expand their business reach. But the question is how to grow your audience on Instagram. One way is to use influencer instagram marketing service.

Instagram influencers help brands to interact with the relevant audience. In addition to influencer marketing, other ways of increasing your Instagram audience include:




  • Understand and Use Proper Hashtags

By using the right hashtag, you can expose your photo to a large and right audience. There are also other platforms like Twitter and Linkedin that use hashtags. However, on Instagram, users can load up on relevant hashtags that the target audience might be following. On Instagram, you can use 30 hashtags per photo and ten on stories.

  • Create An IGTV Series To Attract Your Audience

The top prediction for 2021 is that IGTV will become a vital part of Instagram. But, the question is how to use IGTV to grow your followers. Creating IGTV series is a creative way to connect with your community and use a wider network to reach new audiences. 

  • Work With Micro-Influencers

Want to attract new audiences in 2021? The best way to do so is to collaborate with micro-influencers. According to a recent study, Instagram micro-influencers between 10 K and 100 K followers offer the best engagement and reach. By partnering with the micro-influencers you can tap into an engaged audience without making any desperate attempts to gain your audience’s attention.




  • Promote Instagram Content on Other Platforms

Looking for new ways to grow your Instagram following? Cross-promote your Instagram on other popular platforms. In 2021, TikTok and Pinterest will be the best way to grow your Instagram following. If TikTok and Pinterest are not in your marketing strategy, you can direct people to your website through email, newsletter, podcast, Facebook, and YouTube.
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