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Showing posts from December, 2021

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...

How to Create Interactive Instagram Stories to Grow Instagram Followers Organically?

Do you know which feature of Instagram allows you to build an authentic and direct connection with your followers? Well, it’s Instagram stories. But, unfortunately, many people overlook the importance of stories as they think it disappears after 24 hours. But, the truth is that it is a brilliant opportunity for influencers and businesses to increase followers on Instagram organically . So, are you excited to know more about Instagram stories? Read on this blog post and know the tips, tricks, and ideas to create interactive Instagram stories. Promote Your Recent Post If you want your recent post to reach maximum people, Instagram stories are a great method. Block the thumbnail of the post in the story, use interesting stickers, and it will entice people to click and check out the post. Also, as per the Instagram algorithm, if your post gets engagement faster, it is good for the growth of your account. Story Highlights Instagram story highlights were released in December 2017, and now it...

How to Choose Influencers the Right Way? Manual or Automation! Title

From small to large scale brands, everyone is using  Instagram Influencer Marketing .  Why? Because influencer marketing helps in increasing brand awareness, boosting sales, and increasing engagement with customers and potential customers. To turn your influencer marketing into a success, you need the right fit influencers. And, to find the right influencers, brands have two approaches. One is the manual one, and the second is the automated one.  Manual Search Finding influencers through manual search is time-consuming. It takes a lot of effort, resources and in the end; you may not even get a good match for your brand. Also, in manual search, it’s difficult to find fake influencers.    Automated Search Brands that use automation tools have a 53 % more conversion rate than those that don’t use these tools. Influencer discovery tool identifies who are qualified and open to collaborating with the brands. Discovery tool offers a fast and effective ...