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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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How to Create Interactive Instagram Stories to Grow Instagram Followers Organically?


Do you know which feature of Instagram allows you to build an authentic and direct connection with your followers? Well, it’s Instagram stories. But, unfortunately, many people overlook the importance of stories as they think it disappears after 24 hours. But, the truth is that it is a brilliant opportunity for influencers and businesses to increase followers on Instagram organically. So, are you excited to know more about Instagram stories? Read on this blog post and know the tips, tricks, and ideas to create interactive Instagram stories.




Promote Your Recent Post


If you want your recent post to reach maximum people, Instagram stories are a great method. Block the thumbnail of the post in the story, use interesting stickers, and it will entice people to click and check out the post. Also, as per the Instagram algorithm, if your post gets engagement faster, it is good for the growth of your account.

Story Highlights


Instagram story highlights were released in December 2017, and now it has taken the story game to the next level. It allows you to keep your stories in the profile for more than 24 hours, and sometimes it acts as an extension of your bio. An easy trick to use story highlights is creating eye-catchy covers and creating stories displaying your products and services.

Include External Links in Instagram Stories



It is one of the most helpful Instagram features for businesses. But, before learning more about it, you should know this feature currently is only available for accounts with 10k followers or more. You can add links to your stories to redirect the users to a browser within Instagram. Another important thing is to include a clear call to action in stories like ‘Shop now, or ‘Book now.



Ask Questions


Instagram stories allow you to put a question sticker where your followers can ask you a few burning questions. The question sticker can be used in two ways – let your followers ask questions to you and answer them, or ask questions to your followers to know their feedback or opinion regarding any issue. It is a good idea to encourage customer interaction.


We hope this post help you understand how Instagram stories can be used in several ways to get organic followers on Instagram. If you want to know more organic growth strategies, you can get in touch with an Instagram influencer marketing agency like Social Sensei and gain thousands of followers every month. Happy posting!
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