Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
Post a Comment

Handy Tips to Collaborate with Influences in 2021



It’s no coincidence that Instagram influencer marketing is one of the popular marketing techniques used by brands for growing their business. With a well-developed strategy, collaborating with influencers will become easy and effective.


According to a marketing report by SocialPubli.com, 93 % of marketers use influencer marketing. Earlier it was considered only a trend, but now it has become a profitable marking technique. If you are new to the world of influencer marketing, these handy tips will come to your rescue.

  • Find the Right Influencer Platform


Research the influencer before you start working with them. Once you decide what type of campaign you want to run, look out for authenticity, consistency, reach, and engagement.



  • Use Scarcity Marketing Techniques


The scarcity marketing technique is based on the principle that people seek what is in limited supply. By working with influencers, brands can create buzz or hype around their products.

  • Collaborate with Micro-Influencers


Micro-influencers have high engagement; low cost offers significant growth opportunities.
Labels:

Comments

  1. influence marketing platformJuly 25, 2021 at 4:56 AM

    Spot on with this write-up, I absolutely feel this amazing site needs far more attention.
    I’ll probably be returning to read through more, thanks for the information! jocial

    ReplyDelete

Post a Comment

Popular posts from this blog

As we head in 2021, businesses are searching the web to find new influencer marketing trends that can shape their business. Without any doubt, influencer marketing will continue to be a hot topic on social media, and we can say there will be more #sponsored posts flooding your feeds. Want to know what the future has in store for you; here are the top Instagram influencer marketing trends to watch out for. The Video will be the King. The rise of video is an ongoing trend in the influencer marketing space. With the growing popularity of TikTok and Instagram Reels, video content has become more important than ever. Focus on Diversity Brands are now being held accountable for unfair pay. Content creators have advocated better or more representation in influencer marketing. Representation is important as it inspires and changes the way people see themselves and their brands. Value-Driven Content In 2021, consumers will like to see the real you. People will flock around brands that are...
1 comment
Read more

How will Influencer Marketing Help You to Generate More Sales?

After we get up from our bed, the first thing we do is check the news feeds on Instagram. Or, check how many likes we got on our latest pic. We all are addicted to social media platforms, so why not use them to boost your sales. Brands rely on top social media platforms to increase their sales and boost brand awareness. If you are a proud online store owner, you would know the importance of using social media to drive more sales. And, the best way of doing so is by collaborating with Instagram marketing influencers . Investing in paid social media advertising and influencer marketing strategies will do wonders for your brand. Want to know how? Let’s find out! Learn How Instagram's New Algorithm Works Interested in developing viral Instagram content? If so, understand how the Instagram sorting algorithm works. The platform uses various factors like timeliness, post engagement, and post location to determine where the post is displayed in a user’s timeline and whether the post makes ...
1 comment
Read more

Why is Instagram the Best Platform for Influencers?

Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram ? We will answer all your questions right here, right now! But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics. Instagram has over 1 billion users.  Instagram has an average engagement rate of 3%. The average number of likes on influential accounts is 1,542 Pros of Instagram The cost of creating influencer content is less than other social media channels. Great for engaging with the target audience continuously. A great option for lifestyle fitness, fashion, food, and travel influencers. Influencers can use different formats of content like pictures, posts, long-form vide...
1 comment
Read more