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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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Why is Instagram the Best Platform for Influencers?


Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram? We will answer all your questions right here, right now!


But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics.



  • Instagram has over 1 billion users.

  •  Instagram has an average engagement rate of 3%.

  • The average number of likes on influential accounts is 1,542


Pros of Instagram


  1. The cost of creating influencer content is less than other social media channels.

  2. Great for engaging with the target audience continuously.

  3. A great option for lifestyle fitness, fashion, food, and travel influencers.

  4. Influencers can use different formats of content like pictures, posts, long-form videos, and short forms of videos.

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  1. sherazabbasiJune 13, 2021 at 11:24 PM

    Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here.
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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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