Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram? We will answer all your questions right here, right now!
But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics.
Instagram has over 1 billion users.
Instagram has an average engagement rate of 3%.
The average number of likes on influential accounts is 1,542
Pros of Instagram
The cost of creating influencer content is less than other social media channels.
Great for engaging with the target audience continuously.
A great option for lifestyle fitness, fashion, food, and travel influencers.
Influencers can use different formats of content like pictures, posts, long-form videos, and short forms of videos.
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