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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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How to Write Instagram Captions to Enhance Engagement

There is no denying that Instagram is one of the most engaging platforms that can help promote your brand and help your business reach the apex of success. You may already be doing everything you can to attract your target audience to your account. You may already be posting stunning photos and videos on your business Instagram and IGTV feeds. But, if you are not giving proper attention to your copy, you could be losing out on a critical opportunity. Paying attention to your Instagram captions can be one of the best social media marketing strategies. Captions can be used to serve your business by increasing website traffic and driving your audience to specific call to actions.


How to write a good Instagram caption

  • Make the most of the first sentence

Instagram tends to shorten your captions after three to four lines so, make sure the essential details are at the beginning. The first sentence must be compelling for the audience, or asks them a question.  Don’t put your call to action at the end or it could get chopped off by Instagram.

  • Include a call-to-action or ask a question

Each of your posts should have a purpose or intention. Lead call to action with a specific goal and let the goal dictate the call to action. Realize what you want your followers to do. Here is a list of goals you might want to achieve through your posts:

1.    Share the post with friends.

2.    Shop for a specific product.

3.    Visit your website.

4.    Enter a giveaway or a contest.

5.    Snap photos and share using a specified hashtag.

6.    Shop for a promotion.

These goals might require the following call-to-action; encourage them in your captions.

1.    Click the link in bio.

2.    Tag a friend.

3.    Post a photo using the branded hashtag.

4.    Leave a comment.

  •  Add value

Adding value to your posts includes offering tips and tricks. Incorporate any information to help inform and/or educate to increase added value on your Instagram account and the post is more likely to be shared or bookmarked by your following.

Social Sensei is the top social media marketer in town that can help you gain Instagram followers within no time. Using these tips can help you engage your audience and build your online community.
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