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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Trends Followed By Best Influencer Marketing Agencies To Improve Search Engines Rankings

The higher your brand ranks on a search engine, and the better are the chances that your brand will be caught in the eyes of internet surfers, which will not only generate leads but eventually convert them into sales. For improving ranking on search engines, there are numerous efforts done b the search engine optimization teams of the best influencer marketing agencies. However, only a few are able to acquire the best tricks to get it done. The following is a list of pointers consisting of the latest trends to up your ranking on search engines. Without any further ado, read on to plunge into the details.

  • Optimized Content
When you are trying to create content for your website, it is highly advocated that you try to make it as much optimized as possible. Better optimized content as per the norms of the search engines will help your content to compete effectively when it comes to long-tail searches and present you with good results. Make sure that the ideology of your brand is well reflected in the content so as to promote your brand along the way as well.

  • E-A-T
The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and if you are able to practice these three when working on your website, the Google rankings will eventually end up improving your rankings.


  • User Experience SEO
You need to optimize it as per the audience your website interacts with. This can be done by making use of the user experience.

  • Mobile SEO
The best influencer marketing agencies understand this very well that optimizing the website for the desktop is not enough as the majority of the users access the website through mobile phones.
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