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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Practical Tips to Make your Instagram Stand Out

“Are you on Instagram?” This is the first question people ask these days when they meet you for the first time. The moment they match with you on a dating site, they want to know your Instagram handle. There is no denying that this platform is becoming one of the most-liked social networking platforms. Ask any Instagram marketing service throughout the world and they will tell you how crucial Instagram has become for endorsing your brand, products or services. 

Are you one of those people looking for an incredible platform for marketing your brand? There is no better choice than Instagram. All you need to do is find innovative ways to attract more followers to your account. Here are a few strategies that can help you make your account appealing to your audience.

  • Know your audience

This is the first step in planning out Instagram strategies. It is critical to connect your brand to your customers visually. This should motivate you to channel all your creative energy towards creating an aesthetically-pleasing Instagram account. Set a vibe, create a tone and use captions to deliver value in a crowded market. Know how to use this marketing tool to support your business. 



  • Choose a grid layout

If you are into Instagram marketing, you must know what a grid layout is. It is how your posts are positioned in your feed. It helps you understand what photo to put next to another picture. If you are looking for a consistent Instagram theme, indulging in a photo grid is the best way.

  • Choose a consistent color scheme

Before you start fretting about hashtags and more advanced engagement, focus on a basic color palette. This will make your stockpile of images and videos appear as one curated collection, rather than a messy hoard of random moments.

These are some of the most effective strategies suggested by top Instagram growth services. They can help you entice more and more audiences towards your brand.

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