Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
Post a Comment

Practical Tips to Make your Instagram Stand Out

“Are you on Instagram?” This is the first question people ask these days when they meet you for the first time. The moment they match with you on a dating site, they want to know your Instagram handle. There is no denying that this platform is becoming one of the most-liked social networking platforms. Ask any Instagram marketing service throughout the world and they will tell you how crucial Instagram has become for endorsing your brand, products or services. 

Are you one of those people looking for an incredible platform for marketing your brand? There is no better choice than Instagram. All you need to do is find innovative ways to attract more followers to your account. Here are a few strategies that can help you make your account appealing to your audience.

  • Know your audience

This is the first step in planning out Instagram strategies. It is critical to connect your brand to your customers visually. This should motivate you to channel all your creative energy towards creating an aesthetically-pleasing Instagram account. Set a vibe, create a tone and use captions to deliver value in a crowded market. Know how to use this marketing tool to support your business. 



  • Choose a grid layout

If you are into Instagram marketing, you must know what a grid layout is. It is how your posts are positioned in your feed. It helps you understand what photo to put next to another picture. If you are looking for a consistent Instagram theme, indulging in a photo grid is the best way.

  • Choose a consistent color scheme

Before you start fretting about hashtags and more advanced engagement, focus on a basic color palette. This will make your stockpile of images and videos appear as one curated collection, rather than a messy hoard of random moments.

These are some of the most effective strategies suggested by top Instagram growth services. They can help you entice more and more audiences towards your brand.

Labels:

Comments

Post a Comment

Popular posts from this blog

How do Influencers help in Increasing Brand Awareness?

Trust us; nothing does the job of increasing brand awareness better than Instagram influencer marketing . Influencer marketing is not only cost-effective but outperforms other brand-created content. Firms can collaborate with social media influencers to perform a wide range of marketing activities like contests and referral programs to boost brand exposure. If you are all set to use influencer marketing for your next campaign, here are some tips that will help you make the most of the marketing strategy. Use engaging content: people look up to influencers because they like and find their content useful. So, it’s important to understand the followers and ask influencers to create content that reciprocates their needs. Create contests: ask influencers to run contests and giveaways to drive more awareness for your brand and the products /services. Contests help in increasing social media following. Run referral programs: brands can draw attention to their products/services and inspire u...
1 comment
Read more

Handy Tips to Collaborate with Influences in 2021

It’s no coincidence that Instagram influencer marketing is one of the popular marketing techniques used by brands for growing their business. With a well-developed strategy, collaborating with influencers will become easy and effective. According to a marketing report by SocialPubli.com, 93 % of marketers use influencer marketing. Earlier it was considered only a trend, but now it has become a profitable marking technique. If you are new to the world of influencer marketing, these handy tips will come to your rescue. Find the Right Influencer Platform Research the influencer before you start working with them. Once you decide what type of campaign you want to run, look out for authenticity, consistency, reach, and engagement. Use Scarcity Marketing Techniques The scarcity marketing technique is based on the principle that people seek what is in limited supply. By working with influencers, brands can create buzz or hype around their products. Collaborate with Micro-Influencers Micro-in...
1 comment
Read more

Why is Instagram the Best Platform for Influencers?

Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram ? We will answer all your questions right here, right now! But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics. Instagram has over 1 billion users.  Instagram has an average engagement rate of 3%. The average number of likes on influential accounts is 1,542 Pros of Instagram The cost of creating influencer content is less than other social media channels. Great for engaging with the target audience continuously. A great option for lifestyle fitness, fashion, food, and travel influencers. Influencers can use different formats of content like pictures, posts, long-form vide...
1 comment
Read more