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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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Five Influencer Marketing Statistics for 2020-2021 that you Need to Know

Influencer marketing, one of the most important trends in digital marketing, is taking the business world by storm. Compared to social media marketing strategy or even video marketing, more and more businesses are now investing in influencer marketing. If you consider including influencer marketing in your social media strategy, here are some amazing statistics you must know about.

  • Influencer marketing usage: 93% of marketers use influencer marketing. More than 9 out of 10 marketers include influencer marketing in the overall marketing strategy.

  • Influencer marketing effectiveness: 9 out of 10 marketers consider influencer marketing as an effective form of marketing.

  • Influencer marketing ROI: for every $1 you spend on influencer marketing, you will get an average return of $18. 

  • Growth statistics:  by 2022, the influencer marketing industry will hit the benchmark of $15 billion.

  • Types of influencer marketing channels: 97% of marketers use Instagram, 79% use Facebook, 44% use Twitter and 29% use Pinterest.

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