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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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Incredible Instagram Contest Ideas that will Boost Your Following

Are you thinking of running Instagram contests? Well, it’s a magical formula for growing you online presence or gain more followers on Instagram. However, before you start running contests and giveaways, acquaint yourself with some rules and guidelines. To make sure you put together the best content possible, we have created this guide. But, before we talk about innovative ideas to boost your following, let’s have a look at Instagram contest rules.

               


Instagram Contest Rules


Let’s go over Instagram’s rules and legalese. Instagram has lots of rules and guidelines that brands have to follow when running contests and giveaways. Here are some crucial points in the Instagram contest rule book.


  • You are responsible for the legal action of your Instagram contest

  • Inaccurate tagging in photos should be avoided

  • Instagram provides only a platform for running a contest and doesn’t assist you in running one

  • Brands run Instagram contests at their own risk.


What are the Famous Instagram Contest Ideas?


Here is a list of popular Instagram contest ideas you can try out to attract your target audience.


Like, Comment, and Follow


One of the easiest ways of entry is to ask people to like your photo announcing your contest, leave a comment, and follow your account to participate in the contest. Ask your audience why they should win, nominate someone, or tag a friend to spread the news.


Collaborate with Famous Influencers


If you want to broaden your audience, collaborate with a similar brand or micro-influencers that promote the exact cause, or they are perfect for your brand. If you go down this route, the audience will have to follow both the brand and influencer, creating a win-win situation.



 



Make Use of Instagram Stories


Through Instagram stories, you can gain a lot of attention and generate a bigger audience as well. You can ask your audience to share a post about the contest on their story to spread the word around.
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