Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...

Incredible Instagram Contest Ideas that will Boost Your Following

Are you thinking of running Instagram contests? Well, it’s a magical formula for growing you online presence or gain more followers on Instagram. However, before you start running contests and giveaways, acquaint yourself with some rules and guidelines. To make sure you put together the best content possible, we have created this guide. But, before we talk about innovative ideas to boost your following, let’s have a look at Instagram contest rules.

               


Instagram Contest Rules


Let’s go over Instagram’s rules and legalese. Instagram has lots of rules and guidelines that brands have to follow when running contests and giveaways. Here are some crucial points in the Instagram contest rule book.


  • You are responsible for the legal action of your Instagram contest

  • Inaccurate tagging in photos should be avoided

  • Instagram provides only a platform for running a contest and doesn’t assist you in running one

  • Brands run Instagram contests at their own risk.


What are the Famous Instagram Contest Ideas?


Here is a list of popular Instagram contest ideas you can try out to attract your target audience.


Like, Comment, and Follow


One of the easiest ways of entry is to ask people to like your photo announcing your contest, leave a comment, and follow your account to participate in the contest. Ask your audience why they should win, nominate someone, or tag a friend to spread the news.


Collaborate with Famous Influencers


If you want to broaden your audience, collaborate with a similar brand or micro-influencers that promote the exact cause, or they are perfect for your brand. If you go down this route, the audience will have to follow both the brand and influencer, creating a win-win situation.



 



Make Use of Instagram Stories


Through Instagram stories, you can gain a lot of attention and generate a bigger audience as well. You can ask your audience to share a post about the contest on their story to spread the word around.


Comments

Popular posts from this blog

How do Influencers help in Increasing Brand Awareness?

Trust us; nothing does the job of increasing brand awareness better than Instagram influencer marketing . Influencer marketing is not only cost-effective but outperforms other brand-created content. Firms can collaborate with social media influencers to perform a wide range of marketing activities like contests and referral programs to boost brand exposure. If you are all set to use influencer marketing for your next campaign, here are some tips that will help you make the most of the marketing strategy. Use engaging content: people look up to influencers because they like and find their content useful. So, it’s important to understand the followers and ask influencers to create content that reciprocates their needs. Create contests: ask influencers to run contests and giveaways to drive more awareness for your brand and the products /services. Contests help in increasing social media following. Run referral programs: brands can draw attention to their products/services and inspire u...

Handy Tips to Collaborate with Influences in 2021

It’s no coincidence that Instagram influencer marketing is one of the popular marketing techniques used by brands for growing their business. With a well-developed strategy, collaborating with influencers will become easy and effective. According to a marketing report by SocialPubli.com, 93 % of marketers use influencer marketing. Earlier it was considered only a trend, but now it has become a profitable marking technique. If you are new to the world of influencer marketing, these handy tips will come to your rescue. Find the Right Influencer Platform Research the influencer before you start working with them. Once you decide what type of campaign you want to run, look out for authenticity, consistency, reach, and engagement. Use Scarcity Marketing Techniques The scarcity marketing technique is based on the principle that people seek what is in limited supply. By working with influencers, brands can create buzz or hype around their products. Collaborate with Micro-Influencers Micro-in...

Why is Instagram the Best Platform for Influencers?

Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram ? We will answer all your questions right here, right now! But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics. Instagram has over 1 billion users.  Instagram has an average engagement rate of 3%. The average number of likes on influential accounts is 1,542 Pros of Instagram The cost of creating influencer content is less than other social media channels. Great for engaging with the target audience continuously. A great option for lifestyle fitness, fashion, food, and travel influencers. Influencers can use different formats of content like pictures, posts, long-form vide...