Skip to main content

Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
Post a Comment

Avoid Social Media Burnout While Making Your Brand Authentic


Social media detox, the impact of social media on mental health, and influencers overload, these terms have created a buzz lately. As brands ramp up their Instagram influencer marketing investment, they must be sensitive to audiences' demands and influencers. In addition, numerous studies have shown 90 % of young people are using social media regularly and are developing an illness like depression and anxiety. So, amongst all this, can brand use Instagram for promoting their business? How can brands avoid social media burnout? Let's answer all these questions!


                          


Develop Close Connection with the Target Audience

The target audience must know that you are speaking right to them and not casting a wide net in the competitive social media arena. Brands can use social media analytics to determine which social media influencer has the power to sway your audience. Influencer’s voice comes out to be more authentic and engaging. Another way to engage your audience is to help actual users spread the word around.

Take your Brand Offline

Want to make your brand memorable? Trust us; nothing can beat face-to-face human contact. Experts say that authentic, live events and sampling programs can get you in front of the target audience. Taking your brand of the online marketplace is a great way to engage better with the target audience. You can create a presence at a local community event, market, or university to create a memorable experience for users.


                           

Develop Conversations and not Pushy Sales

The best way to build your Instagram while avoiding social media burnout is by developing conversations. You can do this by avoiding a steady stream of promotional blurbs and making your posts more thoughtful and creative. Pay attention to trending topics and hashtags that work in your industry.

Pro Tip: only take part in a trend if it matches your brand identity.

Labels:

Comments

Post a Comment

Popular posts from this blog

How do Influencers help in Increasing Brand Awareness?

Trust us; nothing does the job of increasing brand awareness better than Instagram influencer marketing . Influencer marketing is not only cost-effective but outperforms other brand-created content. Firms can collaborate with social media influencers to perform a wide range of marketing activities like contests and referral programs to boost brand exposure. If you are all set to use influencer marketing for your next campaign, here are some tips that will help you make the most of the marketing strategy. Use engaging content: people look up to influencers because they like and find their content useful. So, it’s important to understand the followers and ask influencers to create content that reciprocates their needs. Create contests: ask influencers to run contests and giveaways to drive more awareness for your brand and the products /services. Contests help in increasing social media following. Run referral programs: brands can draw attention to their products/services and inspire u...
1 comment
Read more

Handy Tips to Collaborate with Influences in 2021

It’s no coincidence that Instagram influencer marketing is one of the popular marketing techniques used by brands for growing their business. With a well-developed strategy, collaborating with influencers will become easy and effective. According to a marketing report by SocialPubli.com, 93 % of marketers use influencer marketing. Earlier it was considered only a trend, but now it has become a profitable marking technique. If you are new to the world of influencer marketing, these handy tips will come to your rescue. Find the Right Influencer Platform Research the influencer before you start working with them. Once you decide what type of campaign you want to run, look out for authenticity, consistency, reach, and engagement. Use Scarcity Marketing Techniques The scarcity marketing technique is based on the principle that people seek what is in limited supply. By working with influencers, brands can create buzz or hype around their products. Collaborate with Micro-Influencers Micro-in...
1 comment
Read more

Why is Instagram the Best Platform for Influencers?

Why has the photo-sharing site become so popular amongst the influencer community? Brands and marketers also know that Instagram is the favorite digital hub amongst influencers and their target audience. So, how come Instagram is leading the influencer pack. And, what strategies influencers use to gain followers on Instagram ? We will answer all your questions right here, right now! But, before we start looking at the reasons for the popularity of the social media network amongst influencers, let’s look at some statistics. Instagram has over 1 billion users.  Instagram has an average engagement rate of 3%. The average number of likes on influential accounts is 1,542 Pros of Instagram The cost of creating influencer content is less than other social media channels. Great for engaging with the target audience continuously. A great option for lifestyle fitness, fashion, food, and travel influencers. Influencers can use different formats of content like pictures, posts, long-form vide...
1 comment
Read more