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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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Why Should Memes be a Part of Your Social Media Content?

Trying to find an interesting way to engage people on your social media? Have you considered using memes in your marketing campaign? When everyone tries to skip ads as fast as they can, memes and humor media will easily engage hard-to-reach consumers. Meme marketing is an extremely low-cost way to create engaging content that helps you gain an audience quickly and organically.

Memes have become an easy and effective way to build community. Here are four reasons memes should be a part of your social media content.


Expensive? Memes? No!

Other people create the static picture of GIF in the meme content, so you don’t have to create an original video or photo of yourself. Small businesses and digital marketers often use memes to save the time and money required to produce original content.

Instead, you need to add a new caption or a funky twist to the existing media for people in your community to relate to you. Memers value DIY and low-resolution content, so worry not if you have limited creative skills.

Memes are Relatable

Memes are funny and relatable, and that helps foster community among your followers. This creates a sense of belonging as your audience relates to your situation, and everyone is in the same joke.

Being able to make your audience will attract followers and help viewers relate to your brand. Your brand recall improves if your meme includes an absurd visual, catchy tone, or simply originality.

Meme-Based Content Gets Shared Often

Memes are funny and relatable so that they can be shared often. By reposting and re-memeing across the internet will help you reach an even wider audience. When people send the meme to a friend to laugh at, they express allegiance to and advocate for your brand.


Memes Show a Sense of Community

As memes are often related to a current trend or an event, they make your brand more real, modern, and human. Your brand and content feel authentic and fresh because memes appeal to contemporary or cultural events that are trendy and your viewers know about. In addition, memic content brings together a community with a common touchstone, making your brand seem more relevant.

Conclusion

There are more people than ever consuming and creating memes. Memes-related content shows up on platforms like Instagram, Pinterest, Tumblr, and even professional platforms like LinkedIn and Twitter. Memes will help you grow in popularity as they are an effective way for marketing. Use your best judgment and create more memes. Know that the more memes you consume, the better you will be at creating them.
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