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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their ...
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A Pathway to Ultimate Social Media Success for Shopify Stores


Go beyond likes and follows with social media marketing

As a Shopify business owner, what’s your main objective? To get website traffic, increase brand recognition and gain an organic presence on SERP? If so, have you thought of investing in social media to achieve these goals? But, if you don’t have the right tools and resources, social media becomes a time-consuming obligation that drains your budget.

So, does this mean you should lose all hopes of using social media to gain an edge over your competitor? Wait, don’t be disheartened yet!!!! You can enjoy all the benefits of social media without doing anything on your own. Sounds amazing, right! Hire a social media manager responsible for managing social channels.

              

How can Social Media Manager Benefit your Shopify Store?

Social media experts will highlight your social media goals and how you can achieve them. Whether it’s TikTok ads or influencer marketing, social media experts will manage everything. Social media professionals will help your Shopify business in the following ways.
  • Drive traffic and sales
  • Find the right influencers
  • Build brand awareness
  • Connect with customers and prospects
  • Provide high customer support
How to Create a Goal-Oriented Social Media Strategy for your Shopify Business?

With the right social media strategy, your brand will find the right customers at the right time. Whether you are a novice to the world of social media or a pro, craft an effective social media strategy with these tips.

Goals Must Be Relevant to your Business

Whatever the social media manager posts must align with the business goals. To grow your social media, test and tweak the social media strategy to determine what works for your business. Some objectives for social media marketing include:
  • Boost brand awareness
  • Create demand for your products
  • Acquire leads and customers
  • Build a loyal following
  • Create an Engaging Content Mix

Social media assistants have the expertise in creating content series that will drive engagement. Experts will create and produce social content, create an effective posting schedule, offering the audience both variety and consistency. It's not what you post but how the experts use the resources to maintain your social media presence. The content must include news, inspiration, education, product, and promotional posts.

Include the Right Social Media Channels in your Marketing Mix

To build your online presence, social media experts use different platforms like Facebook, Instagram, TikTok, and Pinterest. Each channel offers different growth opportunities, and how you have to choose the one that matches your objectives. For instance, Instagram effectively creates engagement through visuals, and TikTok helps drive leads through videos.Ready to take your Shopify store to the acme of success through social media marketing? Get in touch with Social Sensei, one of the leading social media management agencies, for instant success.
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