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Small Following, Big Impact: The Power of Micro-Influencer Marketing

Social media marketing for businesses has proved to be a boon! Indeed, businesses and leading companies who are looking for constant growth and social presence now consider SMM - social media marketing the greatest tool of all time! And if we talk about today, one strategy that is the biggest buzzword making a big impact is micro-influencer marketing ! While mega-celebrities with millions of followers might be the first thing that comes to mind when you think of influencer marketing, the smaller, more relatable voices are proving to be a game-changer for many businesses.  In this blog, you'll explore the world of micro-influencers and find how to harness their power for your brand on Instagram effectively. So, are you ready to take a flight into this immense world of micro-influencers?  First things first… Who are Micro-Influencers? To put it straight, micro-influencers are individuals who have a modest following on social media platforms, especially Instagram. Their follo
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Boost Your Brand's Engagement with Instagram Giveaways!

Do you want to know: how to increase your Instagram followers? Well, hosting a giveaway is one of the most effective approaches to promote your brand and to increase your followers. 




With the appropriate strategy, you can gain thousands of potential new followers, all while strengthening the sense of community surrounding your brand. Giveaways on Instagram can also help your increase profile engagement and to boost customer interaction. To learn more about Instagram giveaways, read out the following blog.


What are Instagram Giveaways?


Instagram giveaways are short-term promotions in which businesses promise to award a product or service to one (or more) lucky participants who meet a certain set of requirements. Anything from a free product to a gift card is given as a prize to the winning candidates. Some examples of Instagram giveaways are: to follow the account, like the photo, and tag a friend.


There are countless strategies to successfully run an Instagram giveaway. In addition, there is no right or incorrect strategy. What you want to accomplish for your business will determine the format of your contest. You are free to carry out your own method.


 Why do business owners consider Instagram giveaways? 





The two primary reasons why business owners consider Instagram giveaways are : 


  1. To promote social sharing of a specific Instagram post

  2. To grow more Instagram following


Both of these goals should ideally be accomplished by a successful Instagram giveaway. The primary goal of a highly shareable post is to increase visibility and impression sharing. At the same time, the requirements for entering the contest should achieve the secondary objective of expanding your Instagram following.


If more people participate, your post will go further because there will be more entries, followers, shares, and so on. 


Benefits of an Instagram Giveaway


  • Instagram Giveaways build a strong relationship with current followers and improve your brand's trustworthiness. 

  • Hosting an Instagram giveaway is fun and engaging, as well as easy to set up and post. 

  • It will not only help you boost your Instagram followers but also generates brand awareness.

  • Encourage your followers to engage more with your brand

  • Catch the attention of influencers to your profile, driving tons of traffic to your website

  • Reach new prospective fans

  •  Get More Likes and Views

  • Get loyal fans and brand promoters


Bottom Line


To learn more about Instagram Giveaways and other top ways to build your Instagram followers, get in touch with Social Sensei now.


 We are one of the leading social media management agencies that will help businesses to enhance their profile and get a wide audience reach. For more information, explore our site now. 

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